In partnership with IPT Global, I led the visual aspects of a comprehensive brand refresh aimed at aligning the company's visual identity with its innovative well integrity solutions. The objective was to modernize IPT's brand to reflect its commitment to safety, efficiency, and technological advancement in the Energy sector.
Strategic groundwork of stakeholder interviews and messaging workshops enabled the team to craft unified messaging and visual themes tailored to IPT for a strong brand platform.
The brand refresh encompassed a new visual identity system: redesigned logo, color palette, typography, and comprehensive brand guidelines that would serve as the foundation for all marketing assets.
We developed a modern, user-centric website interface to enhance IPT's digital presence and support lead generation. Additionally, we created high-impact design assets such as infographics, digital brochures, illustrations and presentation templates to ensure cohesive visual storytelling across all communications that conveys IPT's expertise and innovative approach to well integrity management.
Throughout the project, I provided creative direction, design and production oversight to maintain consistency and quality across all deliverables.
The engagement concluded with the implementation of key marketing tools and templates that empowered IPT’s internal teams to communicate effectively with stakeholders. These included branded sales collateral, digital advertising assets, and a social media kit aligned with the new visual language.
The culmination of this engagement was a successful brand relaunch. The holistic and design-forward approach helped IPT better articulate its value proposition as a forward-thinking leader in well integrity solutions, attract new clients, and solidify its market position.
