AerSale, a leader in the aviation aftermarket sector, needed to elevate its brand presence and unify its communications across a broad range of services. With a fragmented digital presence and an underperforming website, the company lacked cohesion and the storytelling tools necessary to support its expanding marketing goals.
AerSale’s brand needed revitalization to better reflect their industry leadership and attract targeted prospects.
To address these challenges, we focused on delivering strong creative and brand solutions, most notably through a modern, UX-optimized website redesign and the production of a compelling corporate video. The video served as a powerful visual narrative, introducing AerSale’s capabilities and culture in a polished, engaging format that could be leveraged across multiple platforms. Combined with the refined visual identity and messaging developed by HexaGroup, the video significantly enhanced brand clarity and awareness in a crowded market.
These design-led efforts had a measurable impact. The new website and branded video helped position AerSale as a trusted, innovative aviation partner, generating 2,475 qualified leads over 28 months. The elevated brand presentation supported better engagement from prospects and stakeholders, while the video became a cornerstone of AerSale’s marketing outreach—driving visibility, consistency, and recognition across digital campaigns, trade shows, and investor relations.
