In my years of experience, I’ve led the development of visual identities for brands across the energy, healthcare, and technology sectors.
My approach to visual identity is both strategic and collaborative. I begin by immersing myself in a client’s mission, market, and message to uncover the core attributes that should drive their brand expression. From there, I guide the process of translating those attributes into cohesive visual systems, including logos, color palettes, typography, and brand guidelines.
Whether launching a new venture or revitalizing an established name, I ensure every brand identity is rooted in clarity, purpose, and adaptability.
Throughout each project, I work closely with clients, strategists, and fellow designers to balance big-picture creative vision with practical design execution. I lead creative workshops, facilitate stakeholder input, and provide direction that keeps the team aligned with the brand’s goals. I also oversee every detail of the process from concept development to final production, ensuring that what we build not only looks great, but functions seamlessly across digital and print applications.
My role is not just to create visual assets, but to shape brand systems that resonate, evolve, and stand the test of time.
