As Creative Director for The Dream Tour marketing campaign, I led the development of a vibrant and inspiring visual identity that captured the imagination of young students while honoring the legacy of Dr. Bernard Harris, the first African American man to walk in space.
The campaign, funded by the ExxonMobil Foundation and produced by The Harris Foundation, was designed to motivate junior high and high school students in underserved communities to pursue careers in Science, Technology, Engineering, and Math (STEM). My work included creative direction, project management, and hands-on design for a wide range of materials that helped bring this national initiative to life.
From designing the campaign logo to creating classroom posters, animated presentations, event postcards, and large-format print banners, I focused on translating STEM’s transformative power into engaging visuals that felt both aspirational and accessible. Special attention was given to the “Rock Star” concept—highlighting notable STEM professionals as role models—to reinforce the idea that greatness is within reach.
I also designed the Dream Tour website interface and ensured high standards in the programming implementation. Every element of the campaign was carefully crafted to energize students, celebrate innovation, and reflect the inspiring mission at the heart of The Dream Tour.
